Improve your position on search engine results, increase your audience, generate more revenue
SEO stands for Search Engine Optimization, which describes the practice of increasing the quantity and quality of traffic to your website through organic search engine : Google, Bing, Yahoo, Yandex, Qwant…
The Search Engine Results Page (SERP) displays a list of the most relevant sites according to search engine based on the keywords searched. The rating is based on an algorithm that analyzes the content of the site and notes its relevance to the topics and keywords it addresses. This natural ”reward” referencing rewards the quality of good sites by placing them in the first places. The positioning obtained is sustainable, until another site produces better content.
The better you are placed in the search results on certain keywords, the more customers you will get and the more revenue you will get :
We will not detail here the technical criteria of SEO: the elements that will make your website more prominent according to some search engines and not others.
Those criterias evolve over time and are different according to the different engines, we can nevertheless mention here some of them: readability, sources, speed, code tagging of your website…
Anyway, it is necessary to have first looked after the quality of its site so that it can convert visitors, through its user experience, structure, and design : the more people visit your website and will be satisfied, the more search engines will promote it in their results.
Get ready to have your website improved and be more visibled on search engine !