Rise your audience, get new clients improving your targeting.
Rise your audience, get new clients improving your targeting.
The daily mission of every retailer and seller: attract more traffic, direct them to your e-Commerce website and store, ultimately leading to more sales.
Our team of SEA experts is here to design an effective strategy for increasing and optimising your sales!
Plus, SEA click’s are rising
SEA is the brother of SEO, and the combination of the two is the way leading to success for your website. Never put all of your eggs in one basket to find the right balance between your website’s different sources of traffic.
There are several advantages to SEA :
SEA – Search Engine Advertising – is the art of attracting qualified traffic (that converts) to your site through Pay Per Click ads on search engines. It involves a rise of purchases on your website.
Basically: the online shoppers use their favourite search engine, type in key words and here finds the link page.
The idea is this: the online shopper uses his or her favourite search engine, types in key words and is presented with a page of search results. Here, the shopper can click on different links suggested by Google or Bing or Yahoo.
Some of these links are sponsored, meaning that the advertiser pays for each click on the link.
Targeting is the master word about SEA, it’s all about find only interested customers.
You can also put your ads on Amazon, Facebook… According to what you are selling we will advice you where it will be more profitable for you.
SEA gives immediate results to your e-commerce traffic.
As soon as your ad is online, it’s a matter of seconds before the first customers arrive on your site. It is very flexible: if a group of ads are doing well you can invest immediately, for the right people, the right time, the right moment.
Unlike SEO, which spreads your general internet presence, SEA targeting options of different advertising platforms are very specific and help you focus your target market and prospects. Most internet users use search engines daily : use SEA to get to this audience and expose them to your offers, products and sales.
An example with facebook ads
SEA is mainly about focusing on words—key words—that once online shoppers type them will trigger (or not, depending on your bidding) your ad.
For your ecommerce website this leads quickly to several campaigns as well as different combinations of keywords in order to reach the most interested audience…
A good campaign isn’t measured by the quantity of targeted keywords but the relevance of these keywords.
It’s a common mistake that EternosCorp experts find with the accounts they follow and work with is the presence of non-optimised keywords, added according to Google’s automatic recommendations.
The experience of our experts with custom tools allow us to give you an effective and optimized SEA campain
After users click, they will arrive on your site. It would be a shame to waste all of the effort to get visitors to your site just to lose them once they get there.
You succeed when you follow your metrics, not an abstract idea.
Contact us, our experts are here to design an effective strategy for increasing AND optimising your sales !
This is also our experts’ mission. Now it’s your turn to act !