Rise your audience, get new clients improving your targeting.
The daily mission of every retailer and seller: attract more traffic, direct them to your e-Commerce website and store, ultimately leading to more sales.
Our team of SEA experts is here to design an effective strategy for increasing and optimising your sales!
Plus, SEA click’s are rising
SEA will be profitable in my case ?
SEA is the brother of SEO, and the combination of the two is the way leading to success for your website. Never put all of your eggs in one basket to find the right balance between your website’s different sources of traffic.
There are several advantages to SEA :
- Immediate results (compared to multiple months with SEO).
As soon as your ad is online, it’s a matter of seconds before the first customers arrive on your site. - Pick up and speed once you’ve found the magic campaign
Are a group of ads are doing well ? Invest in promoting further as long as the PPC is within your budget. - The right people, the right time, the right moment.
Unlike SEO, which spreads your general internet presence, SEA targeting options of different advertising platforms are very specific and help you focus your target market and prospects. - A larger audience.
Most internet users use search engines daily : use SEA to get to this audience and expose them to your offers, products and sales. - Precise analytics and returns
Everything is tracked, real time. You can adjust anytime your budget and prioritise ads that covert the best, which will lead to more orders on your end ! - A better conversion rate, if you have the right ads/keywords/landing pages…
Overtime it’s been shown that visits coming from purchased keywords have a better conversion rate than SEO, which is generally less qualified. - The ability to protect your brand’s visibility :
Buying your brand name is a good way to be sure that the top search result is actually you, and avoid losing qualified traffic to your competitors.
Target only interested clients with SEA
SEA – Search Engine Advertising – is the art of attracting qualified traffic (that converts) to your site through Pay Per Click ads on search engines. It involves a rise of purchases on your website.
Basically: the online shoppers use their favourite search engine, type in key words and here finds the link page.
The idea is this: the online shopper uses his or her favourite search engine, types in key words and is presented with a page of search results. Here, the shopper can click on different links suggested by Google or Bing or Yahoo.
Some of these links are sponsored, meaning that the advertiser pays for each click on the link.
But SEA is not only advertise on search engine
Targeting is the master word about SEA, it’s all about find only interested customers.
You can target specific searchs but also places, interests, Youtube video…
Learn more about Google Ads Network :
You can also put your ads on Amazon, Facebook… According to what you are selling we will advice you where it will be more profitable for you.
What are the results of SEA on purchases ?
SEA gives immediate results to your e-commerce traffic.
As soon as your ad is online, it’s a matter of seconds before the first customers arrive on your site. It is very flexible: if a group of ads are doing well you can invest immediately, for the right people, the right time, the right moment.
Unlike SEO, which spreads your general internet presence, SEA targeting options of different advertising platforms are very specific and help you focus your target market and prospects. Most internet users use search engines daily : use SEA to get to this audience and expose them to your offers, products and sales.
An example with facebook ads
How optimize SEA campaign ?
SEA is mainly about focusing on words—key words—that once online shoppers type them will trigger (or not, depending on your bidding) your ad.
For your ecommerce website this leads quickly to several campaigns as well as different combinations of keywords in order to reach the most interested audience…
Google ads and other tools can recommand some keywords but it will not be enought efficient…
The relevance of the keywords are essential
A good campaign isn’t measured by the quantity of targeted keywords but the relevance of these keywords.
It’s a common mistake that EternosCorp experts find with the accounts they follow and work with is the presence of non-optimised keywords, added according to Google’s automatic recommendations.
Our experts will find the right balance for everyone
- Check how much it costs vs. how much it generates.
- What clients should you target for SEA
- Creating the best possible ad
- The right keywords
- The best price, at the right time
The experience of our experts with custom tools allow us to give you an effective and optimized SEA campain
Don’t forget to optimize your website according to SEA
After users click, they will arrive on your site. It would be a shame to waste all of the effort to get visitors to your site just to lose them once they get there.
Eternos Corporations experts will optimize your product pages : redesign, speed, marketing analysis, A/B testing…
Our experts know the little differences to make a perfect effective landpage as you can see the results :
Before SEA optimization of your website
After SEA optimization of your website
You succeed when you follow your metrics, not an abstract idea.
Contact us, our experts are here to design an effective strategy for increasing AND optimising your sales !
Our technical solutions & certifications :
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SEA - Rise your audience, get new clients improving your targeting ⋆ Eternos Corporation